PrimaLoft, has launched a new version of its best-selling ThermoPlume down alternative made entirely from post-consumer recycled materials.

Introduced four years ago, this first blowable synthetic insulation has built a strong reputation in the outdoor apparel and fashion markets, with more than 70 brands now committed to using the loose-fill microfibre insulation in their product lines for the Autumn/Winter 21/22 season.

“When we first developed ThermoPlume back in 2017, we answered a growing demand from designers, brands and customers for an ethical alternative to animal product – a purchase criterion that is becoming ever more important,” said Mike Joyce, president and CEO at PrimaLoft. “At the same time, we continued to deliver the performance people expect from PrimaLoft insulation products. To achieve the same level of comfort and warmth in a completely recycled version is a logical next step forward.”

ThermoPlume is manufactured with small, silky fibre plumes that collectively form a loose fill insulation. It mimics the fluidity, hand-feel and aesthetics of down, but also has the proven water-repellent properties of PrimaLoft fibres to provide a soft, compressible thermal output, even in wet conditions.

“ThemoPume’s construction allows it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands and giving product designers the freedom to create versatile garments that combine the look and feel of down with the water-resistant performance of a synthetic,” added Vanessa Mason, SVP of Engineering at PrimaLoft. “It also helps to simplify the supply chain, combat the volatility of down prices and provide peace of mind when it comes to the ethical sourcing of materials.”

Even before the new 100% recycled version, around 40 brands were using ThermoPlume in their collections. For the Autumn/Winter 21/22 season, the number will rise drastically to over 70, with more than half already switching to the fully recycled version.

The brands include 4F, CMP, Ecoalf, Ellesse, Fred Perry, Joe Fresh, Lands’ End, La Sportiva, Millet, Montane, Nike, Peuterey, Picture Organic Clothing, Polo Ralph Lauren, Rossignol, Salomon, Timberland and Woolrich.

www.primaloft.com