Circulose is supporting Canopy’s mission to reduce the use of ancient and endangered forests in its textile supply chains and has joined the non-profit’s CanopyStyle and Pack4Good initiatives.

As a material made from 100% discarded textiles, Circulose can help brands to reduce their environmental footprint by replacing virgin materials.

The announcement comes as the demand for man-made cellulosic fibres (MMCFs) for textiles and paper packaging is surging. Over 3.4 billion trees are logged annually for packaging and fabrics and protecting forests is one of the fastest, most cost-effective strategies for combating climate change and preserving biodiversity.

“We’re thrilled to welcome Circulose into the CanopyStyle and Pack4Good initiatives,” says Nicole Rycroft, Canopy’s executive director. “The company’s commitment to transforming supply chains and embracing circular alternatives is a vital step forward in our collective effort to keep forests standing, species thriving and carbon safely stored.”

“Everyone has a role to play and collaboration is key, but bold action is essential to protect natural ecosystems,” adds Dr Anna Sammarco, senior director of circular business development and strategy at Circulose. “A big thank you to Canopy for inspiring action. Together, we are making a difference with Circulose that is  now available globally.”

www.circulo.se