FYSC Technologies, the innovative coating division of the high performance fibres supplier EuroFibres BV, has been rebranded and will begin operating under the new trade name Prisma.

“The idea of the rebranding arose at the Techtextil in Frankfurt last May, when it was clear that FYSCTM was transitioning to a technology platform with a growing presence and expanding services,” commented Marcel Alberts, founder of EuroFibres.

“We have tripled our coating capacity within a year. We have some great momentum right now with no signs of slowing. There may never be a better time to rebrand.”

Rebranding

The rebranding will continue to build and foster EuroFibres dedication to offering innovative technical solutions that aim to enhance features of high performance fibres like Dyneema, Twaron, Technora, Vectran and Zylon.

“The company’s brand Prisma embodies a coating technology that creates innovative solutions to shield High Performance Fibres,” the company reports.

“The name Prisma originates from the initial trials conducted when EuroFibres tried to coat Dyneema fibres. Dyneema is only available in white and with the Prisma coating technology we can offer it in all colours of the rainbow. The new logo clearly shows all these colours.”

Innovative and forward-looking

With the rebranding, a new strong logo and clear and distinctive website, EuroFibres aims to demonstrate to its customers why Prisma shielded fibres are better than other products available on the market.

“Our new brand identity is a logical step that communicates to both customers and end users that we continue to provide products and services that consistently outpace our competitors. Our new identity helps mirror the fact that we’re an innovative and forward-looking company with a commitment to ensure the success of every client we service.”

www.prismashield.com

www.eurofibres.com