FibreTrace is partnering with US retailer Target and its supply chain partner Cargill to enable the real-time verification of US and Brazilian cotton, with the aim of marking and tracking 50,000 metric tons of the raw material for textiles in the first year of partnership.

Cotton ginning is the initial stage of cotton processing, where FibreTrace integrates luminescent pigments into raw cotton, creating a unique signature.

The pigments can be tracked and identified across the global supply chain, promoting accountability and increasing the value of digital-only traceability solutions.

Data is securely uploaded to Blockchain and shared through the FibreTrace platform, or another digital platform of the brand’s choice.

“We hope that this partnership will inspire a ripple effect of change, demonstrating to other companies what is possible,” said Danielle Statham, founder and managing director of FibreTrace. “We encourage the level of traceability this partnership provides to customers for other brands.”

“Achieving full visibility of where the cotton used to produce our products is grown is a top priority,” said Bill Foudy, senior vice president, and president of Owned Brands at Target. “Our partnership with FibreTrace and Cargill is an important step to improve traceability for the industry and will enable us to accelerate those efforts with our suppliers.”

www.fibretrace.io