Fashion for Good and PVH, one of the largest apparel companies in the world that owns brands such as Tommy Hilfiger and Calvin Klein, have announced their partnership to accelerate the transition towards a good fashion industry. This partnership aims to demonstrate their shared commitment to industry-wide collaboration and to integrating disruptive innovations within in the fashion supply chain.

“PVH has a strong legacy in corporate responsibility, which it is advancing through innovative approaches to social and environmental issues. This makes it an ideal partner for Fashion for Good. Together, we will focus on innovations that offer better alternatives and enable transparency and traceability across the value chain, from source to store, with the ultimate aim to make fashion a force for good,” said Katrin Ley, Managing Director of Fashion for Good.

PVH will play an important role in setting Fashion for Good’s innovation agenda, including by defining focus areas, participating in the selection of new innovators and providing expertise and mentorship to the selected start-ups. In turn, PVH will gain specialised scouting and screening support, as well as preferential access to market-ready innovations through Fashion for Good’s extensive network. PVH will also contribute to the curation of the visitor-facing Fashion for Good Experience, the world’s first technology-forward museum dedicated to sustainable fashion innovation opening this October in Amsterdam.

“The Fashion for Good agenda compliments our corporate responsibility program, which is focused on collaborative innovation to tackle sustainability challenges in fashion,” said Marissa Pagnani McGowan, GVP of Corporate Responsibility, PVH. “Disruptive circular technology will be a major unlock to resource and waste challenges and we believe that our partnership will help move our company and the industry forward.”

Fashion for Good is a global platform for innovation, made possible through collaboration and community. This platform includes the Fashion for Good-Plug and Play Accelerator, a 12-week start-up programme run with Plug and Play, a leading Silicon Valley accelerator, to give promising start-up innovators the expertise and funding they need in order to grow. It also includes a Scaling Programme, which provides support to circular apparel and footwear innovations that have passed the proof-of-concept phase.

With an open invitation to the entire apparel industry to join, Fashion for Good convenes brands, producers, retailers, suppliers, non-profit organisations, innovators and funders in a pre-competitive space to identify, support and embed breakthrough technologies into the fashion supply chain and jointly transform the industry.

www.fashionforgood.com