Huntsman Textile Effects has released the latest addition to its Avitera SE polyreactive dye range with the introduction of Avitera Rose SE for brilliant bluish-red shades. The new dye is said to significantly outperform the best available dyeing technologies for cellulosic fibres and blends, delivering substantial water and energy savings, overall fastness and reduced costs.

Avitera Rose SE reduces the water and energy required for production by up to 50% thanks to its low-temperature and high-speed wash-off technology. It further delivers right-first-time performance, with good compatibility, levelling properties,and on-tone build-up. The cost-effective formulation reduces recipe costs for medium-dark shades while both minimising processing costs and eliminating reprocessing.

“The latest addition to our third-generation Avitera dyes opens new possibilities for designers and brands, with beautiful, long-lasting brilliancy across bluish-red shades along with optimal environmental and economic sustainability,” said Lutfu Okman, the company’s vice president of global revenue.

The dyes offer very good light fastness levels for classic bluish trichromatic element, with exceptional overall fastness performance. Products dyed with Avitera Rose SE have the highest chlorine resistance, tailormade for stringent Japanese and US laundering requirements, and are suitable for use with Huntsman’s High IQ Lasting Color Eco color-retention programme. With minimal chance of cross-staining, they are ideal for red-white striped cotton knit fabrics.

The dtes fully compliant with the most stringent industry and brand-specific restricted substance lists, bluesign approved and suitable for Standard 100 by Oeko-Tex certified textile products.

For more information visit huntsman.com