The gi is the traditional uniform for jiu-jitsu, a popular martial art in many countries, including Brazil.

It is made from a thick fabric, and the wearer tends to sweat heavily when performing. A typical gi can take as long as two days to dry after being in the laundry, leading many users to purchase two or three so they can be wearing one while the other is being washed and dried.

Brazilian brand Kvra is the first company in the world to offer jiu-jitsu gis treated with Polygiene Stays Fresh technology and believes it will enable athletes to use the same uniform multiple times.

Polygiene Stays Fresh technology provides odour control by inhibiting the growth of odor-causing bacteria and stops the odor at the source, for the life if the garment. It therefore reduces the number of times a product needs to be washed, saving energy, time and money.

Kvra is launching a focused pilot collection called Ashes of Creation with Polygiene which is expected to lead to high annual orders, as well as the potential use of the technology in its other collections of clothes for mixed martial arts and CrossFit.

A number of jiu-jitsu athletes have tested the new gis and were highly impressed.

“Working together with Kvra makes total sense and we are excited to be a part of a movement to extend the life of apparel and enhance the user experience,” said Polygiene CEO Ulrika Björk. “The combination of Kvra and Polygiene will be a game-changer for those using these gis and we couldn’t be more excited to be part of the first-in-the-world launch of this collection and the opportunity this brings to this sport, as well as karate, judo and taekwondo, going forward.

www.polygiene.com.br