PrimaLoft, a leader in providing comfort solutions with high-performance insulations and fabrics, will introduce innovative PrimaLoft Insulation ThermoPlume, the high-performing blowable synthetic insulation, with the look and feel of natural down, at the forthcoming ISPO show, which takes place in Munich from 5-8 February 2017.

PrimaLoft Insulation ThermoPlume features a blend of water-resistant PrimaLoft fibres that are said to deliver insulating loft, wet weather protection and compressibility. It has been developed to mimic the fluidity, feel and aesthetics of goose down in a synthetic fibre.

According to the company, the new product offers an ethical and water resistant synthetic alternative to down, guaranteeing warmth even in wet conditions, delivering thermal properties equivalent to 550 fill power down to market.

Blowable synthetic insulation

“PrimaLoft Insulation ThermoPlume is not only the highest performing blowable synthetic insulation, but also fills a growing demand for innovation from designers, brands and consumers looking to move away from down and improving the performance,” said Jochen Lagemann, Managing Director PrimaLoft Europe & Asia.

“Providing a blowable, high-performing synthetic that acts as a true replacement for down allows brands to replicate the design aesthetic and the manufacturing process of a down garment. This helps to simplify the supply chain, combat the volatility of down prices and provides piece of mind when it comes to the ethical sourcing of materials.”

Mimicking natural down

PrimaLoft Insulation ThermoPlume is manufactured with small, silky tufts of fibre plumes that collectively form a loose fill insulation, replicating the lightweight warmth, softness and compressibility of natural goose down. Its construction is said to allow it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands, enabling product designers the freedom to create innovative garments which combines the look and feel of down with the water-resistant performance of a synthetic.  Brands like Montane, Mountain Force, Geox, Ferrino, Musto, Blaser, Pikeur, SunValey, Crazy Idea, Hetrego and Ciesse Outdoor are among the first to adopt this technology for Fall/Winter 2017 season.

Montane, one of the leading manufacturers of innovative extreme outdoor clothing and equipment, features PrimaLoft Insulation ThermoPlume in its new Men’s Icarus and Women’s Phoenix Jackets for Fall/Winter 2017, with streamlined designs that are ideal for both layering and standalone use.

“PrimaLoft’s new all-synthetic ThermoPlume insulation enables us to leverage the benefits of synthetic down through the same efficient production methods as natural down,” said Lottie Watkinson, Design Manager at Montane. “Mimicking natural down more closely than ever before and adding all the wet weather performance advantages of PrimaLoft, our design team is excited to add those innovative properties into our new Icarus and Phoenix Jackets, to bring consumers cutting edge, down centric styles.”

www.primaloft.com