Overall Winner is Munich based onoo brand, offering Teflon-coated Loden jackets that merge style and functionality.

The promising top 50 newcomers exhibit at the ISPO BRANDNEW Village, allowing them to present their company and products at ISPO MUNICH that is set to take place from 5-8 February 2015.

Highest ever number of entries

The 27^th edition of the renowned start-up competition received the highest ever number of entries since its inception, with 431 participants, representing an increase of nearly 63% compared to the prior year. An independent jury of former winners tested and evaluated the entries during the jury meeting at the end of October.

“The high number of entries to the 2015 competition clearly demonstrates the sports industry’s unbroken innovation potential,” commented Tobias Gröber, Executive Director Business Unit Consumer Goods Exhibitions at Messe München.

“As for the many winners in the past ISPO BRANDNEW assists the latest winners with a successful market entry. We are looking forward to find out which brands will become fully established on the market in the coming years.”

Overall Award

The jackets produced by the young Munich based company Onoo combine natural and technical materials in unique designs and styles to offer maximum freedom of movement for active urban people. The Sendling jacket, as an example, is made from fine felted wool coated with Teflon.

ISPO BRANDNEW Winner 2015 from ISPO on Vimeo.

Hardware Summer Award

Depending on the condition of the terrain, the Tentsile Tree Tents can be pitched on the ground like traditional tents or without ground contact between trees like a hammock. The spacious Tentsile Stingray is a three-person tent with floor hatch and front door access, a removable flysheet, and a full insect mesh roof for maximum ventilation.

Hardware Winter Award

With the IDOL, Ice Rock developed an extremely lightweight ice axe made from carbon fibre for ski tourers, freeriders, climbers, and other outdoor athletes. The product is extremely robust, prevents vibration, and avoids heat loss of the user’s hand. The tapered shape protects the axe from excessive overload and damage. The rear part of the pick is made of steel, the spike of light aluminum alloy, and the tip of titanium. With a total weight of 188g, it's the lightest ice axe of its class.

Sportswear Award

With the Antelope fitness line, Wearable Life Science offers a mobile sports outfit with integrated electrodes, sensors, and control unit that provides the maximum possible flexibility during a workout. Based on EMS (electro muscle stimulation), the clothing gives additional muscle stimulus during sports, which may lead to improved posture and general fitness.

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