TrusTrace and Peftrust launched a product-level environmental footprinting solution for textiles and footwear at Premiere Vision Paris on July 5^th, combining highly accurate Peftrust Life Cycle Assessment (LCA) scores with the authenticated environmental traceability data of TrusTrace.

“In France and Europe, the PEF score has become an integral standard for fashion brands to validate their sustainability claims, improve the impact of their products to enable eco-design, and remain in compliance with a growing number of regulations,” said TrusTrace director of business development Bruno Mattia. “By partnering with Peftrust –a best-in-class product LCA solution – we have integrated our solutions to send specific environmental data to Peftrust which, in turn, is available directly within the TrusTrace platform.

“As a result, we are now the world’s first end-to-end solution combining environmental traceability and impact, providing much more than the interchange of data to offer these critical measurements to the largest fashion brands around the world.”

The partnership enhances PEF scores by leveraging primary data available through the TrusTrace platform, as opposed to using standard industry-averaged data which tends to be less accurate. As a result, the score takes more brand-specific parameters into account. While a brand only needs to enter a few data points to generate an initial PEF score, utilising TrusTrace data automatically provides more than 20 specific parameters from the supply chain network, making the score more robust.

“Stronger data protects brands from the risk of making false or misleading sustainability claims,” said Peftrust’s Laurent Bocahut. “Our partnership is enabling TrusTrace customers to more comprehensively evaluate their products and better assess the impact of each at scale.”

The Product Environmental Footprint (PEF) is a methodology developed by the European Commission to account for a product’s entire life cycle. The score, which covers 16 impacts beyond a product’s carbon footprint, is based on LCAs, the method for measuring environmental impact. The method tracks materials from the beginning to the end of life to determine overall environmental impact. An increasing number of US brands are also considering the PEF score as the most reliable sustainability measurement.

www.peftrust.com